OK, here we go. The big cooperation post.

Why big? Well, because cooperation is the one thing that gets you ahead. If you can get a group of smart men (and their wives) to cooperate, sky’s the limit. Cooperation scales like nothing else. Cooperation is apex power.

So, how does cooperation work?

Well, obviously I have not figured it all out. But if any reactionary principle really worked wonders for me, it’s cooperation. My take used to be the lone ranger take: you do your own thing, make sure it works, and then you don’t have to worry about what other people do. I still like that take, but doesn’t work as well as cooperation. There’s a hard limit to what you can do alone. Consider the expertise problem: I like DIY and I can do basic repairs, but if I’d want to renovate the bathroom the learning curve would likely be too steep and time-consuming to pull off nicely. There’s simply not enough time to be good in everything. Which is why we have division of labor. Hey ho capitalism!

But money is just one form of cooperation. Many more forms which all melt together: for reproduction, for power, for life! Cooperation is the peak of human experience.

Now, I want to back that up, make sure we understand each other. Let’s look at David Dobrik.

David Dobrik is a twenty-something Los Angeles based youtube star. Arguably the most popular YouTuber, surpassing Pewdiepie. How did David do that? Well, check out his content.


So even if you only understand twenty percent of what going on, the vibe is obvious: these are the guys you want to be friends with. There’s free cars, there’s Snoop Dogg, there’s dancing and girls… It’s party all around.

How many parties do you throw? And if you’d throw a party, who’d show up?

I mean, just try and count how many people feature in his vlog. And consider that about fifteen of those are regulars.  It’s ridiculous. Compare with Pewdiepie, who sits behind his pc and plays games. Well I mean, Pewdiepie collabs, but can’t compare to David Dobrik. Nothing beats cooperation.

Now you might say: ‘pffoei, that stuff is all scripted anyway!’ Yes, much of it is scripted. What did you expect? We are all dancing monkeys, performing our dancing monkey dance. But you try to write a script everybody can agree on. It’s hard. It’s like… I dunno. A combination of freeflow and vision, of allowing people to completely being themselves while simultaneously nudging them in the right direction. You can’t keep a group of people around for years without giving them something they really want.

Now you might say: ‘pffoei, Dobrik’s life is the degenerate LA life.’ And you’d have a point. I mean, of course he’s living the LA life! If he’d be living anything but the prog party life, he would not have made it in LA.

But that ties into the point I am making: you work together with the people you encounter. Dobrik’s vlog is the best type of cooperation you could pull off if you want expensive cars, college parties and celebrity connects.

But of course, we are looking for a non-degenerate, child-filled way of cooperation. We want cooperation between men with wives and children. Family based, patriarchy based. The stuff great civilizations are made of. That is the most wholesome, most effective form of cooperation. It is of course currently also the most illegal form.

So, where to start?

Well, wherever you want to start. Here’s some thoughts of mine.

I think a männerbund is a good base. If a group of men feel connected to one another, share common hobbies and/or interests, already ahead of the curve. A männerbund of ten men can out-cooperate a group of fifty atomized men.

Männerbund cooperation automatically scales to include women. This is of course where it gets even more illegal, although if it is pulled of the right way, creates an oasis of peace and calm. People at a very deep level crave to be part of a group. Women especially so. Of course, being women, they’ll test first if the men are really as tough as they front. Pass the shit-test, which is to say, impress upon the women that the group has its own internal hierarchy, irrespective of outside forces, and women will turn happy and cooperate among themselves.

As I type this I realize that I take familial cooperation, between man, wife and children, for granted. But here, same principles apply: if you make a good team with your wife, you’re already miles ahead. Many couples floundering. While it can be such fun: a well-owned woman blossoms like a flower, becoming outgoing, radiant, bubbly, internally serene and outwardly energetic.

Cooperation requires a certain amount of kayfabe, which is to say, you play a slightly exaggerated role. Different people have different roles, and the trick is to allow people to play their preferred role in a way that benefits the group. This is where reactionaries shine: many political factions trying to cooperate, but all of them have self-defeating quirks that prevent cooperation. Leftists for instance cooperate in a race to kill each other. Cucks cooperate in a race to rat each other out. Ethno-nationalists cooperate in a race to award themselves victim status. We however are free to cooperate in whatever manner works, because our perspective is to do what pleases Gnon, and successful cooperation does exactly that.

I think of cooperation as a bunch of people standing on each other’s shoulders, building a human pyramid. How high does the pyramid go? Well, depends on how well the people cooperate. One person can only be in one place, so in order for the whole pyramid to function, everyone needs to know their place and how they function within the pyramid. If you build a big pyramid with lots of people, changing its structure becomes hard, even impossible. It becomes big, starts to sway beyond the control of any one of its members. Which is why you need what reactionaries call social technology: a bunch of tricks and shortcuts to keep the pyramid stable. Which is why we like the bible, which is filled to the brim with social technologies.

Consider our current elite, which is rapidly losing its ability to cooperate. It’s the mightiest pyramid, but oh boy is it swaying and dropping off people right and left. The unsolvable problem the progs face is that cooperation requires politically incorrect traditions and the whole thing about being a prog is that you stay PC. The more you stick to the actual progressive doctrine, the more impotent you grow, which is why leftist men no longer attract women. Progressivism is in this sense also a relatively ‘benign’ ideology, as it promotes the incompetent, not the malevolent.

I put benign in quotation marks because when power is concerned, little stays benign. I do not know exactly what happened on St James island, but it is obvious that Jeffrey Epstein was a facilitator of cooperation between the elite. The reason Bill Gates, Bill Clinton, prince Andrew and who not associated with Epstein was because through Epstein, you had access to a network you’d otherwise have not. What specifically did Epstein provide that made him so effective? I don’t know, but judging by his arrest and subsequent murder, it was illegal. Probably involved teenage girls. Here’s a wild speculation: what if Epstein promised reproductive success? Like, you could select your own dream girl, impregnate her, and Epstein would take care of the rest? I dunno, I’m just spitballing.

What I’m saying is, if cooperation among the elite breaks down, murder is where we logically end up. And since cooperation among the elite is breaking down, murder is likely where we will end up. So let’s see if we can come up with something better.

Sermons I

My brothers and sisters, welcome, welcome. I am happy to see so many of you are joining in. This virus might have deprived us of coming together offline, but see, we adapt and come together online!

My friends, these are strange times. COVID-19 ravages through our communities, takes from us our elderly and frail ones. Even though intergenerational strife has made young ones mockingly refer to the virus as ‘boomerpox’, wise men know to care for all who are dear to them. And indeed, that is what we see: men coming together to fight this common enemy, this unwelcome intruder of our homes! Our community’s resolve is tested and strengthened in the face of this virus.

But, brothers and sisters, like so many of you, I cannot ignore the meaning of this virus. Gnon, praise be upon him, is telling us something. What is it? What is Gnon communicating with us?!

Friends, Gnon has sent a warning! Gnon tells us: ‘you let metaphorical viruses cross your borders to live amongst you? I shall give you exactly what you want, and send literal viruses to live amongst you!’

Some of you call Gnon cruel for doing so. But these pessimists are sorely mistaken, for Gnon is merciful! COVID-19 may be a pandemic, a zombie apocalypse it is not! When the battle against COVID-19 is won, and trust me my friends, it shall be won, we shall be given another chance before the actual zombie apocalypse arrives!

But foolish would we be to neglect that chance! Warning signs are all around us. Gnon has shown us once and for all that our society is no longer capable of uniting against unexpected enemies. Our hospitals are overworked. Our ministers are retreating under pressure. Our politicians are bickering and fighting. Our economists argue that we must sacrifice the elderly to the false idol of GDP. Friends, our institutions are even denying us medicine. I myself could not yesterday a member of our community approached me. He told me his father had fallen ill. They visited the doctor and demanded testing. The doctor refused, stating that there weren’t enough tests! They then demanded medicine. The doctor refused, stating that the right medicine had not yet been approved!

But our friend did not give up – I am glad to say that through this community, our friend procured not just the right medicine, but also an oxygen machine for his father. And I am happy to tell you that his father made a complete recovery!

Yet, when I peruse mainstream medical literature, I am told medicine does not work and that it will take at least a year before any medicine or vaccine will be approved. Madness! An utterly broken system that wants people to be as broken as itself.

Brothers and sisters, this ‘curegate’ business is but more evidence that the world outside our church is falling apart. People whose forefathers were once faithful Christians have now lost the ability to have faithful wives, to raise children, to be brothers among men. And with that, they have lost common sense. This ends only in misery. We must beware, for over time, their anger and frustration will only grow as once easy tasks will become impossible.

Yet we must not fear them, for as Jesus spoke, they know not what they are doing. Care for them, be kind towards them, even if they are not part of our church.

But above all, let us heed Gnon’s warning and prepare for what is inevitably to come. Let us be hopeful through our work.

Let us praise Gnon, in the name of the Father, the Son, and the holy Jim.


So, what about that corona virus huh…

Just kidding. Not have much to add to the corono convo. It mostly confirms what everybody already believed. I will say that part of me enjoys the sense of people coming together.

I enjoy these break. Makes me realize I have to make some change to keep the blogging interesting. I expect posting once a month will be the regular thing from now on.

So what have I been thinking about?

Among others, the warrior / priest divide. It’s intuitive and it works. Naturally, when you get down to details, everybody has a different interpretations of the concept and it breaks down. But as a shared framework, it works.

So for me, in my outside-blog life, I have switched pretty much to a warrior life. Works out much better. Priesting is rough business. As a priest, you have to constantly watch your steps, make sure you don’t offend the wrong people. Much of your power as a priest is dependent on copying the right story from more powerful people.

A warrior on the other hand simply takes and keeps what he can. You don’t have to account for everything you do; you just do it. It’s simpler, more rewarding. I enjoy it.

But of course, this blog is a hundred percent priesting. All I do here is talk. Talk talk talk. And in my priestly talk I am flagrantly violating the law of the priests: I am offending many people I should not be offending. Not that most of them care about me, but still. Why would I keep writing on a blog that offers little reward, much punishment?

If you write in a style that communicates radioactivity, people will steer clear. If you want to know why guys otherwise excellent bloggers like Spandrell and Aidan blog so little – there’s your answer. There’s just not much to gain by it. Blogging was always a niche thing, but to be niche and radioactive… Well, even Moldbug sheds a tear thinking of how much blogging has cost him.

The thing is, if you take priesting without power to its logical conclusion, you end up a martyr. Who wants to be a martyr? I don’t feel like being a martyr. Fuck that. Live long and prosper.

So if not to be a martyr, then what to write about?

We will see. I have some ideas.

I will keep one writing. All things considered, the amount of lies on the internet is just too damn high. Institutions on the internet, just like institutions offline, decay. They entropize. For instance, I used to browse 9gag. Used to have plenty of good memes, still has them sometimes. But 9gag’s decline in quality has been pretty obvious. 9gag’s board is from Hong Kong, and I think the Hong Kong color revolution triggered a leftward surge. Lots of anti-Chinese propaganda. Used to have a decent balance of pro- and anti-Trump memes, these days it’s pretty much a barrage of orange man bad. Also too many lefty ‘people are fucking stupid’ memes. Too much hate and vitriol.

Which is sad, because you’d want guys to just be able to have a fun meme community without disorder fucking it up. But if you don’t fight natural decay, that’s what always happens. Call it Redditization.

You don’t get that decay here. You can’t, because it’s my blog, and I will push back against entropy. So as long as I’m alive and kicking, this blog delivers a coherent message. I figure that’s worth a little.

Jed McKenna is a pretentious asshole

A friend requested I read Jed McKenna, so picked up a Dutch copy of Enlightenment – the Darndest Thing! Unfortunately, this friend has a high hat of Jed, whereas I, after reading the book, concluded that Jed McKenna is a pretentious piece of shit. So part of me feels bad to pour out a bloggal takedown, but, in all honesty, another part of me will enjoy this.

Let’s start at the beginning. Who is Jed McKenna?

Well, nobody knows! There’s a couple of pictures on the internet of people of who one is  likely to be Jed, but he avoids the spotlight enough for us to call him anonymous. A white middle-to-old aged man is all we know.

What’s Jed’s deal?

Well, Jed says he is enlightened. He’s very down to earth about the whole thing. It’s like, he’s just a dude who likes video games and skydiving, but, y’know, he’s also enlightened. He lives in a charming countryside house in Iowa where visitors seek his wisdom and guidance.

What is enlightenment according to Jed?

Jed explains that enlightenment is merely a state of permanent non-dualistic consciousness. Of course, getting that into the thick skulls of his pupils is easier said than done. People have all this ego bagage, people think that achieving enlightenment is supposed to be fun, and don’t even get Jed started about all the fake teachers out there selling snake oil! As Jed explains, gotta ask for results, and Jed has at least ten enlightened pupils to show for it (none of them live with him).

Is Jed crazy?

No. Jed is very perceptive, in the book at least. He knows how to treat his guests, they all have a good time. For instance, one night, they all sit around a spontaneous bonfire. Rain trickles down, and amid murmurs Jed talks about religion and meaning and consciousness. You must’ve  felt the electricity in the air if you were there, and even as a reader you had the sense that something special was happening, perhaps some kind of spiritual revolution lurking behind the corner. I’d say that, as far spiritual teachers go, Jed McKenna is in a similar ballpark as our friend Baghwan.

What did I think of Jed McKenna?

Well I gave it away in the title. Thing is, I was bamboozled by the book’s title, which translated to Dutch as: ‘Spiritual enlightenment? Forget it!’ So I thought: oh, it’s a book by a dude who tells us all this spiritual New Age stuff is nonsense. Sounds interesting. But then it turned out to be a book by a dude who totally believes all this spiritual New Age stuff, only he believes everyone else gets it wrong. Dear lord!

Jed is a laid-back guy by all accounts. He is good in his role as teacher; a very Socratic feel to his conversations. Lots of metaphors, surprise twists, intriguing questions… You can tell he impresses people who are into this kind of stuff. And truth is, there is something to Jed’s way of life. He is a free flowing individual who goes with the flow and pretty much does whatever he feels like. Kind of like Feynman. That sort of lifestyle attracts adventures. One day Jed goes mountain biking by himself, when he runs into a teenage girl who knows him, since he’s a bit of a local celebrity. She likes him, so they go biking together and have a picnic. That’s just nice. No one can say that isn’t nice. Who wouldn’t want to bike and picnic with a cute fan?

Then, what’s the problem?

So I thought about this. I dislike his teachings, but what exactly do I dislike? Why?

Well, here’s a picture. I am too lazy to look up the exact quotes, but paraphrasing, the book goes like this:
pg 14: ‘… I am of course enlightened, so I do not care…’
pg 35: ‘… Being an enlightened being, I saw the events play out quite differently…’
pg 83: ‘… She did not see it, but then again, she was not enlightened..’
pg 142: ‘… I achieved enlightenment after years of searching…’
pg 241: ‘… I really don’t want to press the point, but did you know I am enlightened?’

At first, I gave him the benefit of doubt, and thought: well maybe he is simply taking the red pill metaphor very serious. I mean, everyone can get behind a red pill metaphor no? But I was not able to trust him. It felt like conceding frame to something… childish.

I mean, c’mon. For a grown man to say: ‘I am enlightened’. It’s just gay. It’s not cool. Everybody thinks they are enlightened! And those who do not secretly still believe they are enlightened, just that the universe for some strange reason has not acknowledged their enlightenment yet.

Enlightenment, if you get down to brass tax, is just optimized human experience. It’s a mechanical thing, where you do the things that your genetic code incentivizes you to do. Like, just the stuff men do and like. Build things, spend time with family and friends, have hobbies whether it’s gaming or watching birds or having a boat. Just… stuff that makes you enjoy life. That’s all there is to ‘enlightenment’. It’s really not rocket science.

So the real answer is: enlightenment is just fetishizing the experience of having a good day.

So I started to ignore what Jed said and looked at what he did.

The answer is: not so much. He was just chilling. Flirting with cute girls, playing video games, enjoying the sound of his own voice. That’s all there is to Jed. He talks about this deep and eternal truth, but quite frankly, I find more truth in a single comment over at Jim’s blog than I found in McKenna’s entire book.

I could leave it at that, but let’s go one level deeper still.

The problem is that a guy like Jed bases his teachings on enlightenment thought that reaches back two hundred years. Jed draws from the actual Enlightenment movement, by  18th century American/European intellectuals. This is not trivial: no man can reinvent the universe by himself. We build our knowledge on top of our forefathers, using their generations of experience to expand our own.

Now, in these spheres, we pat ourselves on the back because we draw upon more than eight thousand years of thought. We have very little respect for the enlightenment forefathers – guys like Locke, Rousseau and Voltaire. Basically, we think they were scum. A bunch of lying charlatans. We reject the Enlightenment, which is why we are also known as the Dark Enlightenment.

Jed is not scum. I’d say Jed has two central strands of teaching: one is Western individualism (his teaching that two enlightened beings have no reason to stick together), the other is Eastern zen. The problem with the first is that it is entirely derived out of the Enlightenment. Perhaps Jed made some modifications, but from barren grounds no fruit shall bear. The problem with the second one is, and forgive me for sounding like an asshole, that it is the philosophy of losers. Look at the historic track record of Buddhism: where are the successful Buddhists? Where are the successful Buddhist countries? South East Asia? You mean the South East Asia we colonized for centuries? I mean, if we really want to look at Asian civilizations that stood up to whites, how about we look at Chinese philosophy. Oh, they have a God of money? How un-zen…

Jed does not turn to zen because it is the best thought in the history of man, he does so because he has to. Buddhism is innocent in the eyes of 18th century Enlightenment, whereas Christianity was official enemy from day one. Jed is peddling a watered down version of reality because that is the only thing he is allowed to sell.

Which, in all fairness, is completely understandable. Talking the capital T truth has been illegal for quite some years now. Like, you could probably only pull that off if you’d get off the grid completely, with fake passports and everything. But what madman would possibly do that.

So, short answer concerning consciousness and enlightenment: turns you never needed Jed’s path to enlightenment – the enlightenment was in you the whole time! Wow. Mind blown.

At the end of the book, Jed helps a pretty female interviewer on her way to permanent non-dualistic consciousness. Want to know how he does it? Well, being a journalist for a new age magazine, she was elbow deep into the vegan meditation new age spirit crystal scene. Jed made her realize that this scene is full of fake and pretentious people. My God! Is there anything this man can’t do?

Alf’s neoreactionary state of the union

Lately I notice that I write posts in which I am not sure what I am going to say. Not fully sure what that means. I’ll try and share my headspace.

In my older blogging, I’d have a fixed topic and write about that. Y’know, what all the good bloggers did. Makes sense – blogging is imparting information, and if you’re not coherently imparting information, you’re basically writing a public diary. Which is fine I guess, but it’s not really what I feel a Good Blog is about. You want to give your audience more content than just a diary. These days, I feel like I am typing in more diary style. It’s the way I feel, so I roll with it, but I do wonder why it’s the way I feel.

Originally this blog was a neoreaction thing. I showed up late to the nrx party, but I showed up anyway. It was a good party. Neoreaction kind of fell apart due to the usual intellectual entropy, but that is not so important, for as has been made abundantly clear, if you were neoreactionary, you were on the right side of history. Pretty sure every neoreactionary has performed many told-you-so-dances in the past three years.

The power of neoreaction was not its boot-on-the-ground movements. The power was Moldbug’s analysis of Progressivism. That single idea fueled the whole thing. It was a mass de-hypnosis, if you will. It was incredibly effective.

I mean, you’ve got the alt-right and the conservative resistance and whatnot, but I am fairly convinced that no projectile pierced the Harvard hegemony close to as effectively as Moldbug did.

The purpose of the Western academic-judicial complex is to feel superior, to be smarter than the highschool jock. And for a while, they truly were superior: all Western jocks are indoctrinated in nerd-led schools, all Western jocks monitor their own racism, voluntarily.

But Moldbug blew their superiority out of the water. Basically, he made the following meme happen:

70 IQ: I love Trump
100 IQ: Orange man bad
130 IQ: I love Trump

Suddenly, the Harvard PhD man wasn’t the smartest man in the room. Suddenly, there were these other nerds, appearing out of thin air, who had arguments and logic with which they won discussions! And worst of all, these nerds sided with the jocks!  Where is your God now, Harvard PhD man! I truly believe the democrats still have not recovered yet from that blow. Moldbug is the reason the left has zero moral momentum, because he pulled the carpet right from under their feet. Trump now enjoys not only the strong cool kids’ support, he enjoys the smart cool kids’ support.

Every since Moldbug countered the Progs like Onix countered Pikachu, no one in the blogosphere made a similar impact. For instance, I’ll just say it: Nick Land hasn’t contributed anything. Like, maybe I’m missing out on his techno-Lovecraftian vibe, but Nick’s only coherent idea is accelerationism, which is honestly a stupid idea. How can anyone with (grand)children in their right mind support accelerationism? Even more so, why the hell would anyone care if you were an accelearationist? Hey Spandrell, buddy, how’s that support of Yang going? See, nobody cares.

Talking about Spandrell, he has also not escaped the shadow of Moldbug. Bioleninism is a nice meme, but mostly, its just a continuation of UR.

Of course we have Jim. Jim has many interesting things to say, many of them an explicit continuation of Moldbug, e.g. an explanation of how politics actually work in the twentieth and twenty-first century. Which is good, but you can sort of feel the heat of neoreaction in his neck. It’s like ‘very nice Jim, buuuut have you checked BAP podcast yet?’ In the circus tent of the dissident right, Jim is but one of many players.

But of course, Jim has potent ideas. Let’s say his most potent one is his plan to re-install Christianity as an official state religion.

Now while you may know me as an unapologetic Jim-fanboy, let me be the cynic for a moment. How likely is it that Trump or one of his boys actually listens to Jim? Honestly, I think it is quite low. It’s just too far out there, man.

Which is not to say it won’t happen. Surely, people high up are reading Jim. Jim’s blog is the sanest public place on the internet. But if merely reading Jim’s blog is already a terrible thoughtcrime, to imagine these people giving more than just the slightest of nods to Jim is wishful thinking, even after a coup happens in exactly the way Jim hopes.

Jim is of course aware of this problem, and I believe his strategy is mostly playing the Romanov card: ‘dear Trumps, if you don’t install an official state religion, the unofficial state religion will literally kill you.’ Which is a decent argument, but to what extent are we buying it? Now that Trump is acquitted, he seems to be in a fairly solid position. He is already winning on his own. Perhaps things change post-2024, but on the current path, none of the Trumps have enough reason to take a huge risk with mister ‘no one knows my true identity’.

So, Jim is still living in the shadow of Mencius Moldbug, even if Curtis Yarvin is living in the shadow of Jim.

Anyway, on to our last contestant, myself. As for me, I have basically hinged my main idea onto Jim. What I’m saying is: ‘yo guys, I’m kind of smart, just not that smart. But you know what, if I combine my powers with someone else, that will surely be a neat trick.’ And fair enough, I think Jimianity is a neat trick. But of course not a blip on the radar compared to Moldbug. My success is hinged on Jim’s success, and since Jim’s success hinges on a fuzzy coup-complete problem, there’s really a lot of moving parts.

Of course, we have one ace up our sleeves, for we are the only ones to have solved the women question. Well, course, it has been solved on the internet numerous times by numerous people, for instance when a balding Jew wrote a book on the seduction methods of a high-hat wearing Jew. But we’ve solved it completely, holistically. Wholesome. We’ve created a male lifestyle. Kind of like what BAP is doing, just a lot better. So just by natural selection I would not be surprised to see this thing spread.

But that’s just one ace in a world of uncontrollable variables, many of those variables hinting towards this thing being just a minor meme. So for now, all I can say is: since it’s working for me, who am I to want more.

And I think that that is the current state of the dark enlightenment.

I will say one thing in conclusion. I happened to catch this tweet from Spandrell:

I’ve been saying for 8 years now (!) that we need a new religion. Now I see most of neoreaction going religious or pseudoreligious.

And… No, not like that. Sigh. Keep cynical. Civilization needs a new religion but it doesn’t have to be us doing it.

Now far be it for me to take away Spandrell’s right to be mr black pill. But, my good friend, I will say that, one, let’s be real, you were not the first to come up with that idea, and two, be careful not to repeat yourself too often, lest you sound like an old man who has run out of ideas 😏.

PS: I almost forgot, but an honorable mention goes out to Reactionary Future and his absolutism. There is a lot to say for the idea that tyranny only comes from insecure power, but at the end of the day, no emperor can handle the power that absolutists want him to have. While it is true that men are not ruled by laws, only by other men, it is also true that men are ruled by Gnon’s laws, and Gnon puts natural limits on the power of an emperor.

The basic bitchness of life

This is something I’ve been meaning to write about for a while now. I’m not sure how coherent this’ll be. One of those free associative posts, I guess.

The nice thing about writing is that, to my mind, there is a depth to it which is very hard to replicate in other forms of art. All forms of art can express ideas, but writing can express ideas with an eery, unmatched accuracy.

Course, I might just be biased.

This blog averages about a thousand clicks a month. Which is about four times less traffic than AlfaNL received at its peak, mostly because of a few posts ranking on the top page in google.

I’ve come around to the view that popularity, while important, can not be the focus of a blog like this. What we do is dangerous. Not like evil kneevil crazy stunt crazy, but just a little dangerous. Just dangerous enough for many people to go: hmm, I am not sure I want to touch that. Which I think is entirely understandable. It takes effort to unlearn knowledge, so a safe way of dealing with dangerous knowledge is to simply avoid it.

So, we’ve got a thousand clicks a month. That’s plenty. Big enough for me to think I am not a crazy man shouting in the wind, small enough so that I do not have to take this overly serious. What’s Alf gonna write about? even Alf doesn’t know!

Here’s what Alf’s not writing about: another book. I started writing, but it just didn’t feel good. So I’ve put the project on ice. It was going to be about women. Maybe I’ll pick it up in another ten years or so.

On to the main topic…

A thing I’ve been thinking about lately is that there seems to be a certain basic bitchness about life. Like a certain averageness that won’t go away, just because most things by definition are average. Now I’ve always sort of rebelled against that – I’ve always tried to be unpredictable, tried to keep my life as far away from average as possible. But now that I’m a bit older, I notice myself naturally veering towards a more fixed way of living.

I dunno, probably it’s the kid. Kids seem to require a lot of structure. But I’ve also come around to the view that a fixed pattern of habits is simply the only way to get stuff done. When you’re adulting, stuff needs to get done. Stuff like your work, your maintenance of the house, your family. All of which takes time, and all of which takes more time than you think when you’re young. For instance, replacing the exhaust hood took me about three months because of custom parts and installation problems and such. Or when baby’s teeth come through and he is in pain and needs constant attention.

All of this stuff is basic bitch stuff. There’s just no way around it. I partake in many diaper switches: basic bitch stuff. I brush my teeth, go to work, clean up my mess, take out the trash, do repairs around the house, console baby when crying. It’s all basic bitch stuff, and it’s all in a day’s work.

So, it is no surprise that the left attacked this style of life as boring, or as the Dutch condescendingly call it, ‘burgerlijk’. It is a bit boring. No way around it.

But, I think, that’s life. Life can’t be exciting all the time, because life is average most of the time.

Moreover, I think you can’t undertake the stranger adventures of life if you don’t have a solid foundation of basic bitchness. There’s this bit in Feynman’s autobiographical book where he talks about his adventures, of which he had quite a few. ‘People’ to paraphrase-quote him, ‘would sometimes ask me how I ended up in these adventures, or wanted to join me on one. So we’d go to a bar or something, but nothing happened, and they got upset and left. But you can’t force an adventure – it just happens, randomly, if given enough time. You can spend years visiting a bar with nothing happening, until suddenly the bartender needs help with his side hussle and before you know it you’re taming a lion.’

That makes a lot of sense to me. You structure your life well, and most of it will be average, with a few outliers below overage, and a little more than a few outliers above average. That’s pretty much the formula.

And that requires the acceptance of the basic bitchness of life. I think a lot of nihilism and black pilling has to do with a refusal to accept the basic bitchness of life. The quintessential ‘is this it?’ feeling. Well, yes, probably this is it. Even when things go well, they feel average. And inevitably, when things go exceptionally well, they either end, or end up feeling average as well. That is the basic bitchness of life. Just the way the cookie crumbles.

I feel like you can fight that, but I think Feynman was the smarter man in accepting it and reveling in it.

Don’t accept your enemies’ frame

I guess this is kind of basic for my average readership, but I see this happen so often in public political discourse that I want to get it off my chest: don’t fall into your enemies’ frame.

What I mean by that is that, if you consider yourself a rightist, stop using memes of your enemies. The left’s biggest trademark is undermining you through lies – if they get you to accept their lies, you have already lost half the battle.

For instance, a typical meme would be: ‘they may go overboard in their enthusiasm, but at least leftists care about the environment.’

The assumption being that the left cares about any of the things it ostensibly claims to care about. Nope, they don’t. Do not give a damn. They say they do, but give away the game every time they blatantly lie that the planet is not getting greener, or that the polar ice is shrinking. They are not paying actual attention to nature, only to what they want to see (planetary doom doom doom gut the rich!). If they actually cared for nature, they would not fire a researcher who finds that the coral reef is doing great, or silence the scientist who find the polar bears are doing pretty decent.

To care for nature is to care for beauty, which is a much slower process revealing itself in the care you take of your garden, of your house, of your local nature. Your average leftist on the other hand, is ugly, and turns ugly everything he touches. He has no appreciation for a walk through the woods, only for the jolt of judgmental superiority he feels when he gets to raise another environmental tax. The point of anthropogenic global warming is not love of nature, but hatred of mankind, very much like Agent Smith’s hatred of mankind. If you cede into the frame that they love nature, you have ceded that they are morally superior to you, and you have already lost.

Here’s another enemy meme: if you’re young and you don’t vote left, you don’t have a heart. If you’re old and you don’t vote right, you don’t have a mind.

To channel Spandrel: youngsters are greedy pieces of shit and we all know it. It’s like, c’mon. When did you last meet a teenager with a coherent political view? When you’re young, all you wanna do is get your dick wet and be popular. Young people politics is an orgy of hormones. You want to conquer the world, but you also want to be accepted by the whole world. You want everything, you know nothing. You think you talk deep and wise, but really you are just firing off a machine gun rattle of worn clichés. Youngsters, in short, are susceptible to a lot of bullshit, and it shows.

And of course, with women it is even worse. Nothing as cringy as a young woman in tears because of how horrible we treat the planet. Yes of course young lady, and yesterday you were sobbing about how you gave Chad a blowjob in the bathroom and he never called you back. But next week you have a secret rendez-vous with a married man so perhaps that will go better? Good grief.

Leftists have no moral high ground whatsoever. Their ideology is just the usual suspects of greed, drama, envy and lies. So, treat it as such.


The more I learn about business, the more I’ve come to believe that marketing, as in, actively telling people why they should buy your product, is bullshit. Marketing is overselling. If your product is good, there is no need for you to oversell it. A good product spreads by merit of being good: no word like word of mouth. If you depend on google ads, your business model sucks.

So I’ve come to the conclusion that I should incorporate that same attitude in selling Jimianity. Instead of convincing people that this new religion is the bees’ knees, much better to keep my mouth shut and use it’s secrets to my own advantage. Let people figure out the religious angle for themselves.

Originally I thought I had to pitch an active sale, because after all that’s what Paul did with Christianity. But it just doesn’t feel right. I have wondered what the difference is between me selling Jimianity and Paul selling Christianity. My best guess is that at the time of Paul writing, Christianity was already spreading like wildfire. So Paul’s letters were not so much door-to-door marketing as they were a matter of letting people know: yo, this Christianity thing is going to happen either way, if you get on board now you get an early bird discount, here I’ll show you how.’ Paul was not selling Christianity to people, he was explaining Christianity to people who already bought it. Since we’re not in that situation, I don’t see the use of me proselytizing like Paul. So I won’t.

If it remains to be seen whether a product is good, people need to test it on their own. And if, after testing, the product indeed is good, word of the product will spread on its own. In neither case is marketing required. I do believe that is all I have to say on the topic of marketing.