The more I learn about business, the more I’ve come to believe that marketing, as in, actively telling people why they should buy your product, is bullshit. Marketing is overselling. If your product is good, there is no need for you to oversell it. A good product spreads by merit of being good: no word like word of mouth. If you depend on google ads, your business model sucks.
So I’ve come to the conclusion that I should incorporate that same attitude in selling Jimianity. Instead of convincing people that this new religion is the bees’ knees, much better to keep my mouth shut and use it’s secrets to my own advantage. Let people figure out the religious angle for themselves.
Originally I thought I had to pitch an active sale, because after all that’s what Paul did with Christianity. But it just doesn’t feel right. I have wondered what the difference is between me selling Jimianity and Paul selling Christianity. My best guess is that at the time of Paul writing, Christianity was already spreading like wildfire. So Paul’s letters were not so much door-to-door marketing as they were a matter of letting people know: yo, this Christianity thing is going to happen either way, if you get on board now you get an early bird discount, here I’ll show you how.’ Paul was not selling Christianity to people, he was explaining Christianity to people who already bought it. Since we’re not in that situation, I don’t see the use of me proselytizing like Paul. So I won’t.
If it remains to be seen whether a product is good, people need to test it on their own. And if, after testing, the product indeed is good, word of the product will spread on its own. In neither case is marketing required. I do believe that is all I have to say on the topic of marketing.