The Brahmin machine

A long while ago I wrote about the Ultimate Brahmin. It was a good post, included in this book of collected NRx writings.

As time goes by, you do some more thinking and you reach some more conclusions. So I’ll add new thoughts.

The Brahmin thing works. It’s correct. let’s summarize why it works, using an engineering perspective.

Moldbug said that religion is an unsolved problem, from an engineering perspective. Getting rid of religion only creates a vacuum for an unofficial religion. Cannot do without it. People need some sort of faith.

Which makes me go: OK, if we cannot get rid of religion, perhaps there is good reason for it to be around. Then, if we’re going to have religion anyway, and if religion is good to have around, why not construct a religion like you would construct an oil drilling platform?

(Of course, ‘religion’ might be the wrong name for what we are trying to build. The word is associated with backwardness, whereas we want to move forward. We could strip it of its symbolism and simply call it ‘trust’: how do we build trust? But, lets stick to religion for consistency’s sake. And let’s try and treat it as the construction of an oil drilling platform.)

To understand how a religion works, I look at existing religions. What do they have in common? Well, as I concluded in the Ultimate Brahmin: they have a prophet in common. Some man who has a plan. Jesus, Mohammed, L Ron Hubbard, all of them were men with a plan.

So then, being the power-hungry monkey that I am, my first next thought is: couldn’t I be that man? How cool would it be to be Jesus-famous? That’d be pretty cool.

But then I quickly realize that I am not smart enough for such business. I am not that man with a plan. I’m just a relatively smart guy who likes to say it as he sees it. Now believe me dear reader, if there was no one smarter around I might have tried anyway, but the whole situation is solved by the observation that there’s men out there with better plans than me. The trick is to find this man.

In reactionary circles, we are already sort of understanding this. People talked about Nick Land’s ideas as a religion. People formed closed groups around Moldbug’s ideas. And of course, I devote a non-insignificant portion of blog space to Jim.

But the man with the plan is the bare bones. What is next? Well, if you have the plan, you start building the foundation. You build a machine around your prophet. Jesus wasn’t cool because he minded his own business, Jesus was cool because he had twelve followers who in turn amassed thousands of followers. It was the cooperative feat in itself that, day-by-day, proved that Christianity worked.

We need to show that same level of cooperation, and we need to be able to scale it all the way up to the top. This will be messy, no doubt, but it will also be the real thing. It will be a practical engineering matter: The engineering of fashion, basically. Just a more meaningful fashion, I think.

Now, a point about the prophet. I think most men have grown beyond prophets being superhuman. I don’t know how this exactly happened, maybe it’s some evolutionary trait, maybe it’s because of internet, maybe how society changed… Whatever it is, if you nowadays sell your prophet as being supernatural, you are mostly going to attract weirdos, not rational thinking men.

So while Jesus sold himself as supernatural, I don’t think that’s something we want. So when I say I follow Jim as a prophet, I don’t mean that he is anything but a human with the accompanying human flaws. I mean it in a practical, engineering kind of way: I like that guy’s blueprint, let’s build this thing. That’s why I’d have no problem with for instance Moldbug coming up with an alternative blueprint; I just think Jim has the better one. (For starters, Moldbug would have to address the Women Question.)

To recap that: Jesus’ point was not that he was holy and the son of God and so on, Jesus’ point was that he was the man with the plan. That is all that is required. The rest is marketing.

To push the comparison with religion building and platform building even further, it’s not even so much that I think leftists are evil as that I believe they do stupid stuff when in power. I merely think ‘evil’ is a nice moral category to put them in, for mass communication. Creates a functional ‘us vs them’. Thus, when Alex Jones shouts that Hillary is a literal demon, and when Kanye West raps that Los Angeles is ruled by demons, I simply go: ‘yeah man, what’s new.’

But anyway. Enough theorycrafting. How do we do it? How do we, in practice, do this?

I don’t know. It’s too much of a ‘throw a plate of spaghetti at a wall and see what sticks’ situation. Have to feel things out, see what works and whatnot. It’s a pretty unique operation, after all.

Here’s what I guess I imagine: Trump is president until 2024. But things will get worse. I don’t think he’ll be in the position to declare himself king (if he does, best-case scenario). So Trump follows the rules of democracy and does not extend his presidential term. Perhaps this works in the short term, but we all know how it will end in the long-term: The moment the left wins back the presidency is the moment the bloodshed will start.

What will happen then? Who knows..! There will be chaos. In that chaos, people will be looking for answers. And that’s probably when we get our chance. There will have to be some mass story-telling involved. Not through blogging; blogging is too niche. Probably some videos that go viral. Some way in which we are undeniably influencing fashion, in some way people can no longer ignore.

Currently the risk/reward ratio is horrible for people to take such risks, but given enough time it will happen. And after that… We hope Trump and his allies win. And hopefully by then our foundation will be strong enough for Trump to say: ‘you know what, why don’t you take Harvard university and see what you can make of it.’

Now wouldn’t that be fun.


  1. Historically, your question of how do we in practice do this has been solved by a faithful (aka apostel, priest) meeting and talking to people and thereby founding a congregation. The congregation grows and produces faithful men who talk to people and found more congregations.

    I think that is the only way to do it. Even if there are others, this way has been tested and there is no reason to believe it won’t work today.

    In this context blogging is like an apostel or bishop writing letters to priests in far away places. This is good and necessary so that all the faithful agree on the same story.

    We have the plan. I don’t think we need a prophet as there are religions whithout a prophet (e.g. Shintoism, Hinduism). The cathedral doesn’t have a prophet.

    So everyone of us can go and tell his buddies about Jim’s ideas. That’s it. Progress will probably be slow, until it suddenly isn’t.

    1. I think so too.

      Not impressed by the examples of prophetless religions though. But nothing wrong with some interpretational differences either.

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