Booky thoughts

The book is coming together very nicely. I’m excited.

Earlier I wrote that I should not yet have revealed that I was writing a book. I’ve changed my mind. It’s all in the game of marketing.

We tend to be horrible at marketing. Our marketing strategy is mostly: ‘well, we are right.’ Which we are. But being correct is not the same as good marketing.

I once went to a presentation by a self-styled entrepreneur. A millennial. Had his own tea business. All organic and fair pay of course. He had a hipster brand name, hipster logo design, hipster website. But as much as he talked about quality of the tea and the authenticity of tea farmers whom he personally visited, it was obvious he did not care about the tea so much. He cared about being successful and popular. He was a style over content kind of guy.

Anyway, he explained his marketing strategy. ‘Basically,’ he said, ‘the new thing in marketing is anti-marketing. Anti-marketing means you do not do any marketing, because marketing is fake and misleading. Instead, I am honest about my passion and enthusiasm for tea and I let the product sell itself.’

If I had rolled my eyes any stronger they’d have fallen out of their eye-sockets. God damn bullshit marketing techniques. ‘Anti-marketing’. How do they come up with this stuff.

But, his strategy worked. He was blatantly marketing his product while bullshitting about not-marketing his product, but it worked well enough. There’s a lesson here: you always market your product whether you want to or not. Corollary: it is easier to sell bad content with a good sense of style than it is to sell good content with a bad sense of style. Another corollary: if your product is good enough, marketing is your main bottleneck.

From this I conclude that I need to get better at marketing. So I am experimenting with marketing styles. I like the current style: updates as the book nears completion. Wet people’s appetites. Create some hype.

So that’s my thoughts on marketing.

Generally, I enjoy writing this book. It’s a different creative challenge. I dunno how to explain… Even if it’s non-fiction, it’s a story. It’s nice to write and polish a coherent story.

Most of my creative energy lately has gone into book writing, not blogging, and I expect things to stay that way. I have plans for at least one more book on this blog. After that, probably gonna write something that will not be linked to this identity. But I get ahead of myself.

A book of course makes more bucks as well. I need bucks.

What else is there… Oh, a friend has finished the cover art for the book. I think it’s absolutely gorgeous, I am very excited about it. Makes BAP’s book cover seem bland in comparison ;-). I am not yet going to reveal it, of course, because that would be bad suspense-building.

Ehhh oh yeah prize. I am of course selling in BTC. BTC rates fluctuate, so how fair is that for buyers? For instance, when I first sold ‘Life’s Game’ I put the prize at seven euros. But of course, BTC value more than tripled so anyone who bought it back then has now effectively paid about twenty-five euros!

Since my primary audience is American, I guess, my primary measurement value will be the dollar, which at least follows the metric system. So the book will be approximately $9,95 translated to BTC. Not $10,- because that’s bad marketing. And no early bird discounts because that does not fit my marketing style. And ‘approximately’ because I am not sure how fixed I’ll make the rates. Perhaps I can do some thingy where the prize automatically corrects according to the exchange rate. We’ll see.

Have I missed anything? I am test-reading for the third draft, which I’m pretty sure will be the last draft before public proofreading. Currently on page 44 of 107. I test-read about 1.000 to 2.000 words daily, with about 13.000 words to go.

Oh yeah physical copies. Looked into it a bit. Not gonna happen, at least not in the foreseeable future. Perhaps some day!

Earlier I wrote that I should’ve waited longer before revealing that I was writing a book. I’ve changed my mind: it’s all in the game of marketing.

We tend to be horrible at marketing. Our marketing strategy is mostly: ‘well, we are right.’ Which we are. But being correct is not the same as good marketing.

I once went to a presentation by a self-styled entrepreneur. A millenial. Had his own tea business. All organically and fair pay of course. He had a hipster brand name, hipster logo design, hipster website. As much as he talked about quality of the tea and the authenticity of tea farmers whom he personally visited, it was obvious he did not care about the tea so much. He cared about being successful and popular. He was a style over content kind of guy.

Anyway, he explained his marketing strategy. ‘Basically,’ he said, ‘the new thing in marketing is anti-marketing. Anti-marketing means you do not do any marketing, because marketing is fake and misleading. Instead, I am honest about my passion and enthusiasm for tea and I let the product sell itself.’

If I had rolled my eyes any stronger they’d have fallen out of their eye-sockets. God damn bullshit marketing techniques. ‘Anti-marketing’. How do they come up with this stuff.

But, his strategy worked. He was blatantly bullshitting, but it worked well enough. There’s a lesson here: you have to be a bit shameless about the product you’re selling. It is easier to sell bad content with a good sense of style than it is to sell good content with a bad sense of style. Or, said differently: if your product is good enough, marketing is your main bottleneck.

From this I conclude that I need to get better at marketing. So I am experimenting with marketing styles. I like the current style: updates as the book nears completion. Wet people’s appetites. Create some hype. So that’s my thoughts regarding marketing.

Generally, I enjoy writing this book. It’s a different creative challenge. I dunno how to explain… Even if it’s non-fiction, it’s a story. It’s nice to write and polish a coherent story.

Most of my creative energy lately has gone into book writing, not blogging, and I expect things to stay that way. I have plans for at least one more book on this blog. After that, probably gonna write something that will not be linked to this identity. But I get ahead of myself.

A book of course makes more bucks as well. I need bucks.

What else is there… Oh, a friend has finished the cover art for the book. I think it’s absolutely gorgeous, I am very excited about it. Makes BAP’s book cover seem bland in comparison ;-). I am not yet going to reveal it, of course, because that would be bad suspense-building.

Ehhh oh yeah prize. I am of course selling in BTC. BTC rates fluctuate, so how fair is that for buyers? For instance, when I first sold ‘Life’s Game’ I put the prize at seven euros. But of course, BTC value more than tripled so anyone who bought it back then has now effectively paid about twenty-five euros!

Since my primary audience is American, I guess, my primary measurement value will be the dollar, which at least follows the metric system. So the book will be approximately $9,95 translated to BTC. Not $10,- because that’s bad marketing. And no early bird discounts because that does not fit my marketing style. And ‘approximately’ because I am not sure how fixed I’ll make the rates. Perhaps I can do some thingy where the prize automatically corrects according to the exchange rate. We’ll see.

Have I missed anything? I am test-reading for the third draft, which I’m pretty sure will be the last draft before public proofreading. Currently on page 44 of 107. I test-read about 1.000 to 2.000 words daily, with about 13.000 words to go.

Oh yeah physical copies. Looked into it a bit. Not gonna happen, at least not in the foreseeable future. Perhaps some day!

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